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who we are
instorefactor is a retail research and consulting firm specialised
in observing and analysing what people do in stores.
Our directors have spent the last 15 years watching people shop. To help you understand
customer behaviour at the point-of-sale, we go beyond the numbers and explain why
shoppers do what they do.
Just as a sports coach carefully watches the game to optimise team
performance, knowing how your customers shop is crucial to improving performance at retail.
You need to understand how things happen, where they happen, and why, so
next time, you can make an impact where -- and when -- it counts: in store.
"You can observe a lot just by watching."
Yogi Berra, NEW YORK YANKEES BASEBALL COACH
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